Case Study | National Association of Realtors: Enhancing Member Participation

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Introduction

The National Association of Realtors (NAR) successfully transitioned to hybrid governance meetings following the pandemic, demonstrating how technology and strategic planning can enhance digital member engagement. Facing a diverse membership of 1.5 million professionals spread across various geographies, NAR recognized the need to adapt their traditional meeting formats to be more inclusive and accessible.

Read on to discover how NAR and Lumi Global partnered to create a successful, engaging event by integrating technology and prioritizing online member participation.

The challenge – Keeping every member empowered

NAR aimed to maintain the high participation rates seen during their in-person gatherings while addressing the growing demand for virtual access and remote voting solutions. Their challenge was to create a seamless experience for both in-room and virtual attendees, ensuring that every member felt included and empowered to contribute.

The solution – Secure, transparent, and inclusive

To meet these needs, NAR implemented a hybrid meeting model, supported by secure, transparent voting technology and an emphasis on inclusive practices. This included:

Accessible platforms: Leveraging virtual conference solutions that enabled members to join discussions and vote in real time, regardless of their location.
Transparent processes: Providing real-time reporting and verification to ensure members’ confidence in the integrity of the outcomes, aligning with Robert's Rules for structured decision-making.
Engagement strategies: Offering interactive features, such as moderated Q&A and live polls, to encourage participation from remote and in-person members alike.

The results – A hybrid success: more voices, more engagement, more trust

By embracing a hybrid model, NAR achieved:

Increased participation: Members who previously faced barriers to attending, such as travel constraints, were now actively involved in governance decisions through online member participation.
Higher engagement: The combination of accessible technology and inclusive policies led to a significant rise in member interaction during meetings.
Enhanced trust: Secure voting systems and transparent reporting ensured that all participants, regardless of format, felt their contributions were valued and counted.

"Our hybrid governance meetings have been transformative. With 1.5 million members and only one president elected each year, the stakes are incredibly high. It’s vital that every voice is heard, whether members join in person or virtually. By integrating secure voting and ensuring transparency throughout the process, we’ve been able to build trust and foster engagement across the board.”

– Kate Moore, Vice President of Member Experience, National Association of Realtors